WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...
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Winter in some bits of Europe goes on a long time and Havas Worldwide in Germany is dramatising what this means for the homeless with a campaign that shows what happens to cinema-goers when you turn the heating off – ...
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Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the ...
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Saatchi & Saatchi is launching a new campaign to raise the profile of homeless people in major cities across Europe. Called ‘Days of Hope’, the idea originated at Saatchi & Saatchi Berlin and focuses on the impact the cold winter ...
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Well here’s a turn-up; Gillette has dropped agency-of-the-moment Wieden+Kennedy from the shortlist for its $300m account, leaving Grey and Saatchi & Saatchi to compete against incumbent BBDO (Publicis has also been dumped). Gillette is owned by Procter & Gamble and ...
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Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...
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