WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...
Read More »Havas Worldwide turns down the temperature to help the homeless in winter
Winter in some bits of Europe goes on a long time and Havas Worldwide in Germany is dramatising what this means for the homeless with a campaign that shows what happens to cinema-goers when you turn the heating off – ...
Read More »Saatchi scores at Super Bowl with Tide and Rav4
Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the ...
Read More »Saatchi Berlin rolls out homeless charity Days of Hope across Europe
Saatchi & Saatchi is launching a new campaign to raise the profile of homeless people in major cities across Europe. Called ‘Days of Hope’, the idea originated at Saatchi & Saatchi Berlin and focuses on the impact the cold winter ...
Read More »Gillette chooses Grey and Saatchi ahead of Wieden+Kennedy as it narrows $300m shortlist
Well here’s a turn-up; Gillette has dropped agency-of-the-moment Wieden+Kennedy from the shortlist for its $300m account, leaving Grey and Saatchi & Saatchi to compete against incumbent BBDO (Publicis has also been dumped). Gillette is owned by Procter & Gamble and ...
Read More »P&G’s Tide Pods – don’t eat these at home
Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...
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