Tag Archives: saatchi & saatchi

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And ...

Saatchi & Saatchi has enlisted the help of Fenton, the deer-chasing dog who became a YouTube sensation (or some pooch who looks remarkably like him) for its latest effort in the blockbuster launch of Everything Everywhere’s 4G service in the ...

I know I’m getting old (older) but it’s a bit depressing when every bloody ad in Channel 4’s showcase Homeland is for mobile or games or both. Actually the show’s quite depressing too – are they stretching a one-trick plot ...