Tag Archives: rugby world cup

PR firm Juniper Sport takes centre stage as Mike Tindall affair rumbles on

PR firm Juniper Sport, which handles PR business and some sponsorship matters for the Rugby Football Union and Zara Phillips (new wife of England rugby player Mike Tindall) among others, must have been rubbing its collective hands in anticipation when ...

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IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

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Lynx spells out the rugby rules of the game for beach volleyball fans

This is from Lynx Australia (there’s another one from Lynx New Zealand showing the All Blacks winning). Actually it’s quite a good explanation of the often baffling rules of rugby, timed to coincide with the Rugby World Cup. And it’s ...

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Baffling Adidas ‘All In’ campaign heads for Rugby World Cup

Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as ...

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