Tag Archives: rugby world cup

VW and DDB London join line-up of world class ads at the Rugby World Cup

The Rugby World Cup is highlighting some terrific commercials including this one for Volkswagen from DDB London. Among other things it shows the power of music, in this case a version of the Beach Boys’ seminal ‘Wouldn’t it be nice’ ...

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Rugby World Cup is missing a gem of an ad from William Lawson’s

What a shame Bacardi-Martini didn’t bring back this William Lawson’s ad from 2000 for this year’s Rugby World Cup. Confronting those haka-mad Kiwis with some vintage Braveheart would have been just the ticket. Even better if Scotland had qualified for ...

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PR firm Juniper Sport takes centre stage as Mike Tindall affair rumbles on

PR firm Juniper Sport, which handles PR business and some sponsorship matters for the Rugby Football Union and Zara Phillips (new wife of England rugby player Mike Tindall) among others, must have been rubbing its collective hands in anticipation when ...

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IBM and OgilvyOne get smart with Rugby World Cup sponsorship on ITV

The current Rugby World Cup has rather put its bigger brother the FIFA World Cup (in audience terms anyway) to shame with some of the ads and other communications around it. IBM is sponsoring the (excellent) British television coverage on ...

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Lynx spells out the rugby rules of the game for beach volleyball fans

This is from Lynx Australia (there’s another one from Lynx New Zealand showing the All Blacks winning). Actually it’s quite a good explanation of the often baffling rules of rugby, timed to coincide with the Rugby World Cup. And it’s ...

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