Tag Archives: rugby world cup

Paddy Power hires We Are Pi as RWC “mischief” agency

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

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Nervous time for marketers as Rugby World Cup unfolds

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

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O2 unveils giant bet on England’s World Cup rugby team

Here’s one of the big ads of the the year, O2’s ‘Make them giants’ for its #WearTheRose campaign from VCCP, supporting the England rugby team in the Rugby World Cup. Months in the making no doubt, with ‘Bear and Hare’ ...

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Guinness aims for high ground with new AMV RWC blitz

My, this rugby is character building stuff. It’s the Rugby World Cup in ten days or so and long time rugby sponsor Guinness is launching a new campaign through AMV BBDO with two ads: one featuring Wales stalwart Gareth Thomas, ...

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BBH launches Samsung School of Rugby for RWC

The forthcoming Rugby World Cup should be a boon for BBH Sport and, first up, is something called the ‘Samsung School of Rugby.’ What does Samsung know about rugby? BBH Sport should do anyway as one of the principals is ...

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