rugby world cup
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AIG enlists All Blacks for road safety at Japan World Cup
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad…
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Ciesco’s Colin Wheeler: the brands winning the Rugby World Cup are supporting the tournament not one team
So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches…
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Jack Simcock: are the big betting firms dropping the ball in their RWC advertising campaigns?
We are in the middle of The Rugby World Cup – the biggest sports event in the world this year.…
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Nat West and M&C Saatchi muscle in on Rugby World Cup with Shane Williams stunt ad
Shane Williams is currently doing duty as one of ITV’s many commentators at the Rugby World Cup. Wales could have…
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Mastercard places a (possibly) winning RWC bet on Dan Carter and the All Blacks
Now that England are out of the Rugby World Cup some of us will have to find someone else to…
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England’s Rugby World Cup woes show why sport isn’t just a matter of good business
Ian Ritchie is CEO of the Rugby Football Union (RFU); not the governing body of world rugby (that’s the International…
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Betsafe streams on with Captive Media RWC game
How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to…
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Paddy Power hires We Are Pi as RWC “mischief” agency
Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed…
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Nervous time for marketers as Rugby World Cup unfolds
It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the…
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