Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...
Read More »Renault and Publicis kick off Rugby World Cup ad wars
The Rugby World Cup hoves into view next year (union version – that’s the 15-a-side one although the way refs are dishing out yellow and red cards these days…) Among other things, that should give agencies the chance to make ...
Read More »Japan weighs the benefits of successful Rugby World Cup
By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...
Read More »Rothco World Cup campaign shows Irish rugby’s true colours
Doing good can do you good – if you do it properly. Which the Irish Rugby Football Union and Chrome owner Google have done here, launching a free Chrome download that lets colour blind Irish rugby fans see their team ...
Read More »Does Citroen’s rugby ref and scruffy bear hang together?
Is this a Rugby World Cup ad without a rugby ball or player? Nigel Owens is the rugby referee famed for his one-liners when dealing with hulking brutes who disagree with his decisions or just want to beat the bejazus ...
Read More »O2 and VCCP bet on ‘samurai’ England for Rugby World Cup
The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...
Read More »Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...
Read More »Guinness hymns Rugby World Cup – with Japanese women’s team
It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...
Read More »AIG enlists All Blacks for road safety at Japan World Cup
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...
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