Tag Archives: rugby world cup

O2 and VCCP bet on ‘samurai’ England for Rugby World Cup

The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...

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Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

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Guinness hymns Rugby World Cup – with Japanese women’s team

It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...

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AIG enlists All Blacks for road safety at Japan World Cup

AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...

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