Tag Archives: rugby world cup

Betsafe streams on with Captive Media RWC game

How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to Australia? Will broadcaster ITV’s expected airtime windfall fail to materialise? One company that probably won’t be affected too badly is ...

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Paddy Power hires We Are Pi as RWC “mischief” agency

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

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Nervous time for marketers as Rugby World Cup unfolds

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

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