Tag Archives: rugby world cup

So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches (45 with the bronze medal match on Friday evening) these two rugby giants, only separated by the Tasman Sea, will ...

We are in the middle of The Rugby World Cup – the biggest sports event in the world this year. Valuable ABC 1 audiences are amassed around one of the few high profile sports events that is still free to ...

Shane Williams is currently doing duty as one of ITV’s many commentators at the Rugby World Cup. Wales could have done with the, now retired, ‘flying winger’ as he’s termed here in their loss to Australia. Power and pace there ...

Now that England are out of the Rugby World Cup some of us will have to find someone else to support – New Zealand? Hmm. They’re absolutely brilliant at the game of course but there’s a kind of monastic intent ...

Ian Ritchie is CEO of the Rugby Football Union (RFU); not the governing body of world rugby (that’s the International Rugby Board – IRB) but the body that runs English rugby, the biggest and richest union in world rugby. Ritchie, ...

How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to Australia? Will broadcaster ITV’s expected airtime windfall fail to materialise? One company that probably won’t be affected too badly is ...

Paddy Power has hired Amsterdam’s We Are Pi as its “brand mischief” agency for the Rugby World Cup (which newly-appointed brand agency Lucky Generals might see as a piece of mischief on its own). And the Pi’s have been quick ...

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

The Rugby World Cup kicks off tonight with England playing Fiji and Apple’s Beats by Dre is the latest brand to try to grab some reflected glory. This one, in a campaign by all-conquering R/GA (London branch), features England captain ...