Tag Archives: rugby world cup

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...

AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...

So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches (45 with the bronze medal match on Friday evening) these two rugby giants, only separated by the Tasman Sea, will ...

We are in the middle of The Rugby World Cup – the biggest sports event in the world this year. Valuable ABC 1 audiences are amassed around one of the few high profile sports events that is still free to ...

Shane Williams is currently doing duty as one of ITV’s many commentators at the Rugby World Cup. Wales could have done with the, now retired, ‘flying winger’ as he’s termed here in their loss to Australia. Power and pace there ...

Now that England are out of the Rugby World Cup some of us will have to find someone else to support – New Zealand? Hmm. They’re absolutely brilliant at the game of course but there’s a kind of monastic intent ...

Ian Ritchie is CEO of the Rugby Football Union (RFU); not the governing body of world rugby (that’s the International Rugby Board – IRB) but the body that runs English rugby, the biggest and richest union in world rugby. Ritchie, ...

How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to Australia? Will broadcaster ITV’s expected airtime windfall fail to materialise? One company that probably won’t be affected too badly is ...