By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...
Read More »Rothco World Cup campaign shows Irish rugby’s true colours
Doing good can do you good – if you do it properly. Which the Irish Rugby Football Union and Chrome owner Google have done here, launching a free Chrome download that lets colour blind Irish rugby fans see their team ...
Read More »Does Citroen’s rugby ref and scruffy bear hang together?
Is this a Rugby World Cup ad without a rugby ball or player? Nigel Owens is the rugby referee famed for his one-liners when dealing with hulking brutes who disagree with his decisions or just want to beat the bejazus ...
Read More »O2 and VCCP bet on ‘samurai’ England for Rugby World Cup
The Rugby World Cup kicks off at the weekend and England, sponsored by O2, go into battle again. This time, in a new VCCP campaign, bedecked as not-wholly-convincing white-coated Samurai. O2 is a convincing marketer though and VCCP has done ...
Read More »Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV
Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...
Read More »Guinness hymns Rugby World Cup – with Japanese women’s team
It’s the Rugby World Cup (for men) in Japan in September so Guinness is quick out of the blocks with its ‘Made of More’ campaign featuring – women rugby players. Maybe Guinness thought an ad with blokes would be banned ...
Read More »AIG enlists All Blacks for road safety at Japan World Cup
AIG (American International Group) is a gigantic insurer so there’s a degree of self interest in this diverting infotainment ad telling visitors to the forthcoming Rugby World Cup ‘How not to drive in Japan.’ Apart from the language there are ...
Read More »Ciesco’s Colin Wheeler: the brands winning the Rugby World Cup are supporting the tournament not one team
So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches (45 with the bronze medal match on Friday evening) these two rugby giants, only separated by the Tasman Sea, will ...
Read More »Jack Simcock: are the big betting firms dropping the ball in their RWC advertising campaigns?
We are in the middle of The Rugby World Cup – the biggest sports event in the world this year. Valuable ABC 1 audiences are amassed around one of the few high profile sports events that is still free to ...
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