Iconic adman and three-time election-winning Thatcher adviser turned public relations oligarch Lord Bell, speaking at an IPA event in March 2010, summed up election strategy thus: if a country’s ‘feel-good factor’ stays above a certain level, governing parties win elections. ...
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When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...
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It looks a bit unlikely given the phenomenal global interest in the marriage of Prince William and Kate Middleton (or Catherine as Buckingham Palace insists on calling her). Two billion people worldwide allegedly watched the Royal Wedding in London’s Westminster ...
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Britain’s other royal couple Adam & Jane, stars of the long-running BT ad campaign from Abbott Mead Vickers/BBDO, got spliced on Saturday, a week or so ahead of Prince William and Kate Middleton. In what must be the first crowd-sourced ...
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Lots of people, in the US particularly it seems, are getting terribly excited about the Royal Wedding of Prince William and Kate Middleton but the Brits seem happy just to take the piss. Saatchi & Saatchi’s latest opus for T-Mobile’s ...
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Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...
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Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW. And he plays the pied piper role pretty well, even taking a mild joke about ...
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Well you read it here first but I’m delighted to see that the Daily Mail’s Ephraim Hardcastle, nom de plume for the great diarist Peter McKay, has picked up on our musings about Buckingham Palace’s determined desire that Kate Middleton ...
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Well strangely enough, based on past performance, it will do. Ad Age reports that five of the ten best-selling People magazine covers have been about British Royals, including the tragic death of Princess Diana of course. So the intended nuptials ...
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