Tag Archives: rkcr/y&r

Does John Lewis Christmas online success show that heart beats Hollywood?

John Lewis marketing director Craig Lidstone will be feeling pretty pleased with himself (and agency Adam & Eve) as his new ad, which aired on Saturday’s X Factor, sweeps all before it on Twitter and YouTube. Which makes the probable ...

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W+K London provides a taster of its plans for Three

It’s about time the UK produced a decent mobile network campaign, too often the answer has been chucking loadsamoney at an idea that’s stale before it’s time (yes, Vodafone). T-Mobile (now part of Everything Everywhere with Orange) has produced some ...

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Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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Can UK agencies really position themselves as China’s way into global brands?

Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western ...

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