Tag Archives: research

Social media users in developed markets give thumbs down to brands online says new TNS report

Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks according to findings from a global study launched today by WPP-owned research company TNS. The findings come from TNS’s ...

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FMCG brand owners fuel Facebook ad boom

The volume of ad impressions bought by FMCG band owners (and others including cars and drinks) rose 117 per cent between the second and third quarters of 2011. This led to a 33.6 per cent rise in cost per thousand ...

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Facebook cost per click price up 74 per cent, display rates up 45 per cent

Facebook may still have its doubters as an effective advertising medium but that hasn’t stopped a tidal wave of big brand ad money flowing into the social network site. New research by Facebook specialist TBG Digital says the ‘cost per ...

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£500m Ipsos bid for research firm Synovate puts £2bn Aegis into play

French research giant Ipsos has bid £500m for Synovate, the global research firm owned by media buying group Aegis. Synovate has lagged its bigger sibling’s performance over the past decade so a bid should be welcome, allowing Aegis to cuts ...

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