Tag Archives: research

Agencies think social media will overtake search

Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media ...

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WPP’s Sorrell wins £13m pay and shares package

WPP CEO Sir Martin Sorrell’s base pay last rose from £1,m to £1.3m (relatively modest by current CEO standards, as he says) but his pay and benefits package rose from £4.23m to £6.77m including a payment from WPP’s short term ...

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Now WPP enters the film business (sort of) with First Movies buy

WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...

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WPP snaps up companies in the US and Hungary, launches new GroupM media unit Next

WPP’s ever-acquisitive acquisitions team have been busy bees again, snapping up newish SEattle-based advocacy firm Crowdverb and Hungarian digital marketing agency Carnation Internet Tanacsado. Crowdverb will become a part of PR giant Burson-Marsteller’s Direct Impact advocacy operation while Carnation will ...

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