Tag Archives: Reckitt-Benckiser

Is paying cash to pitch for accounts really so bad?

The reverberations of Reckitt-Benckiser’s decision to ask media agencies in India to cough up $10,000 (and also work initially for free) are going round the world, with agencies of all ilks fearful that other big clients will do the same ...

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Reckitt-Benckiser says it’s $10,000 to pitch for our account

A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected ...

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Reckitt-Benckiser backs online video with $40m

Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...

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