Welde is VP of media for Unilever in Asia and Africa and he recently spoke at an industry confab, saying in essence that marketing was all about clever ideas, he didn’t care where they came from (he was quite keen ...Read More »
The reverberations of Reckitt-Benckiser’s decision to ask media agencies in India to cough up $10,000 (and also work initially for free) are going round the world, with agencies of all ilks fearful that other big clients will do the same ...Read More »
A monstrous cheek that’s what it is. Household goods giant Reckitt-Benckiser is planning to charge media agencies pitching for its account in India $10,000 for the privilege. And put in place compensation deals if ratings aren’t as high as expected ...Read More »
Reckitt’s Phil Thomas tops UK marketing directors list – but do these people have real power any more?
They do in some places obviously – witness Joel Ewanick’s doings at General Motors. But in the UK these days marketing directors seem to be regarded as disposable, important for a while but unlikely to make it to the top ...Read More »
Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...Read More »