Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...
Read More »PubliCom top agency managers head to Miami to discover what their future might hold
Oh to be a fly on the wall at the Four Seasons hotel in Miami (below) where about 100 top execs from Omnicom and Publicis Groupe will convene on October 18 to discuss how they’re going to get on together, ...
Read More »WPP move with D&AD may help to end scandal of UK agency unpaid intern roles
I suppose congratulations to WPP are in order after it decided to offer paid internships at its leading London ad agencies and design companies as part of D&AD’s Young Blood initiative. But the truth is that it’s a scandal such ...
Read More »Omnicom sets out on big pre-merger media reshuffle as US boss Cohen starts Giant Spoon
Rightly or wrongly there’s been a perception that Omnicom has been a touch sleepy in the media stakes, certainly in comparison to its hyperactive rivals WPP and, in digital media anyway, Publicis Groupe. Now, of course, Publicis Groupe is trying ...
Read More »Havas and Dentsu weigh international tie-up
Post PubliCom merger ripples are still being felt all over the place and my spies in the Far East are busy speculating – over the clink of their properly made gin and tonics in the Raffles Hotel – that a ...
Read More »Keith Hunt: PubliCom merger is really about the media technology arms race
Keith Hunt (left) is managing partner of Results International. He argues that the main reason for the $35bn PubliCom merger is to create the technology firepower to fend off Google and Facebook. On Sunday 28th July the structure of the ...
Read More »Ogilvy New York debuts post-Cannes Lions ‘thank you’ film for buoyant Coca-Cola
Coca-Cola has been mentioned as one of the clients that might object to the PublicCom merger as it has some business with Publicis Groupe agencies while Omnicom toils on behalf of Pepsi. But the Cokeheads are clever these days, using ...
Read More »Why the PubliCom focus on mega spenders opens the door for start-ups to sweep up national accounts
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It probably goes without saying – but I will – that both Mr. Wren and M. Levy will have discussed in ...
Read More »PubliCom posers for WPP’s SMS, Publicis outdoor on its way to Talon, drink more Herbert Hall…
The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s strategy has always been to be the biggest and now it no longer is – across the piece. So fund ...
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