Tag Archives: procter & gamble

Unilever takes on P&G in battle for moms

Or should that be ‘mums?’ Anyway Unilever is launching a new film for Comfort fabric conditioner which features two harrowing ‘mom’ stories. Procter & Gamble had a rather different spin on moms and their relationship to big consumer goods companies ...

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Web content platform NewsCred to expand in Europe with £15m investment from Interwest Partners

Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office. The investment has come from Silicon Valley technology investors InterWest Partners. NewsCred’s business comes from marketers licensing web content to ...

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