Tag Archives: procter & gamble

Struggling P&G slashes $300m from agency costs

Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits – is making its extensive agency line-up take the hit as it moves more money from agency fees into bigger media ...

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P&G’s Always is Super Bowl winner: but is it an ad?

Apparently this cut-down version of an old Always sanpro ad from Procter & Gamble and Leo Burnett (are we still allowed to say ‘sanpro’?) got more social media activity than even Anomaly’s puppies/horse/big bad wolf opus did for Budweiser. Well ...

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Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’

The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest story of the week, but it raises an interesting point. Here’s what they announced: As of last week, P&G’s marketing ...

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Grey London trims up P&G’s Gillette

Grey London’s quite a lively agency these days – as is Grey New York – and its latest effort is ‘100 years of hair’ for P&G’s Gillette. Very good, although I suspect it won’t seduce customers who wonder why Gillette ...

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P&G discovers the joys of brand management – again

It’s back to the future at the world’s biggest advertiser Procter & Gamble. The giant consumer goods company has re-installed AG Lafley as CEO in place of Bob McDonald and announced that it is shifting from ‘marketing’ to brand management ...

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P&G’s Always tackles women, running and boobs

It’s amazing isn’t – close on 3000 years of supposed civilisation and we still (male-dominated society) can’t get to grips with women. Just bizarre. Anyway, brands are trying to do their bit – to sell their brands, obviously – and ...

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