Tag Archives: procter & gamble

Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

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Saatchi breaks the Christmas mould for Pampers

Saatchi & Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency ...

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Does Always’ new ‘Try. Fail. Learn.’ fail?

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a ...

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P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

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P&G chooses Publicis for £210m UK media

Publicis Media’s Starcom has retained Procter & Gamble’s £210m media account with an expanded brief, winning press buying among other tasks from WPP/GroupM’s MediaCom. P&G is the UK’s second biggest media account after Sky. Aegis’ Carat and new Omnicom media ...

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Grey New York goes into battle for Pantene

Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this ...

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Grey gives up on Coty as creative stars vie for beauty brands

WPP’s Grey has resigned its short-lived Coty business citing “financial differences.” It worked on the various beauty brands Procter & Gamble sold to Coty last year (P&G is a longstanding Grey client). Coty, now helmed by former RB boss Bart ...

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P&G calls full-on media review of £210m UK account

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

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