procter & gamble
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Advertisers
‘It’s a Tide Ad’ tops WARC’s effectiveness poll
Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019.…
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Advertisers
P&G unveils Spanish “mental overload” mystery
Have marketers taken leave of their senses? Maybe it’s all that data. Here’s the mighty Procter & Gamble and Proximity…
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Advertisers
Egard Watches cashes in on Gillette ad rumpus
Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop…
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Advertisers
George Parker: how I played and lost the P&G numbers game
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies…
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Advertisers
Embattled P&G misses targets but agency cull goes on
Consumer goods giant Procter & Gamble is in trouble. Fourth quarter revenue missed target narrowly ($16.5bn against $16.54bn as did…
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Ad Tech
P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and…
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Advertisers
New WPP UK boss Blackett lifts lid on payment options
WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum…
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Advertisers
Less is (much) more from W+K for Old Spice
This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs:…
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Advertisers
P&G rides Super Bowl ad wave for Tide
If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads?…
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