Tag Archives: procter & gamble

New WPP UK boss Blackett lifts lid on payment options

WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined ...

Read More »

Less is (much) more from W+K for Old Spice

This should prompt a smile from P&G marketing boss Marc Pritchard as he tries to reduce marketing and media costs: a new Old Spice product, all in 15 seconds of airtime. From Wieden+Kennedy HQ, who usually take a bit longer ...

Read More »

P&G rides Super Bowl ad wave for Tide

If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads? Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this ...

Read More »

Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

Read More »

Saatchi breaks the Christmas mould for Pampers

Saatchi & Saatchi has produced a 12 Days of Christmas number for Pampers (yawn) but, actually, it’s a lively and pleasingly gritty number. Saatchi has always had its creative moments but they’ve been fewer in recent years. But the agency ...

Read More »

Does Always’ new ‘Try. Fail. Learn.’ fail?

Is the Always #LikeAGirl campaign from Leo Burnett for Procter & Gamble running out of steam? It’s won plaudits all over the world although it’s one of those things that’s hard to criticise publicly – the equivalent of kicking a ...

Read More »

P&G enters race debate in US with BBDO master class

There’s no company more synonymous with “white” than Procter & Gamble, for entirely understandable laundry-related reasons. But P&G is now taking another turn on the slippery ‘advertising for good’ slopes with a new campaign – ‘My black is beautiful’ – ...

Read More »