Tag Archives: price cuts

Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

Read More »

Price-cutter Waitrose tweaks Tesco by the tail

Grocer to the UK middle classes Waitrose, owned by the John Lewis Partnership, says it’s going to match market leader Tesco’s prices on 1,000 branded goods. On the face of it this looks like an extension of its highly-successful lower-priced ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.