Tag Archives: premium brand

Now 180 Amsterdam wins Diageo’s Ketel One premium vodka outside the US

180 Amsterdam has won the international advertising for Diageo’s Ketel One vodka brand after a pitch against Sid Lee and Anomaly. The agency will create a strategic platform and campaign for the premium vodka brand in new markets, including the ...

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This is a bit better from Mother as it pitches Stella against Heineken’s ‘open your world’

Stella Artois is trying desperately to recapture its decades-old position as a premium lager and new agency Mother has been going down the Lowe & Partners route by emphasising its ‘Frenchness,’ even though it’s Belgian (or was). Heineken’s ‘open your ...

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