Tag Archives: PR

UK coalition government relies on pomp and circumstance to avoid meltdown

Iconic adman and three-time election-winning Thatcher adviser turned public relations oligarch Lord Bell, speaking at an IPA event in March 2010, summed up election strategy thus: if a country’s ‘feel-good factor’ stays above a certain level, governing parties win elections. ...

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Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

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PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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Islam campaign needs punchier approach

There’s a new advertising and PR campaign out today that aims to improve the British public’s perception of Islam and Muslims. Launched by the Exploring Islam Foundation, it covers media relations, online activity and an outdoor advertising campaign at bus ...

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PR agencies in a spin over Vodafone

A little online barney between two UK PR agencies has caused some amusement among the nation’s spinners this morning. Apparently Vodafone’s recently appointed agency, Paratus, (slightly toffy name, Latin for ‘prepared’ we believe) sent out an erroneous release to bloggers ...

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