Tag Archives: ponce

Axe plods along the road to male empowerment in new campaign from Ponce

Clients seem to get more entangled in their peculiar thought processes by the day. Apparently the main reason WPP has declined to pitch for McDonald’s is the client’s insistence that the “winning” agency handles the account at cost, relying on ...

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Ponce unveils bad girls opera for Unilever’s Axe

If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as an ad anyway) but Ponce Buenos Aires is pushing the boundaries once more in this opus for Unilever’s Axe. Whatever ...

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Burnett scores with naff number plates for Car One

Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving ...

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New Ponce ad for Axe shows perils of ‘The Look’

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

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