The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...
Read More »Less heat and more light please: ad agencies, Brexit and understanding consumers
By Jes Conway “Less Heat and More Light, Please…”: On Ad Agencies, Brexit and Understanding Consumers Did I miss the bulletin where MAA was taken over by The Daily Mail? I only ask because Archie Heaton’s intemperate invective on agency ...
Read More »Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered that the British people had voted for Boris Johnson. To make matters worse, Shoreditch was equally perplexed to find out ...
Read More »Social media is pants says new Grey Consulting report
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about ...
Read More »Now Boris comes out in support of sugary ads – we think
If, as expected, we get Boris Johnson as the next UK prime minister (possibly only for a week or so but we’ll see) there may be a reprieve for sugary drinks manufacturers and their handmaidens (ad and media agencies) as ...
Read More »Can Hornby’s The&Partnership ride to rescue of Change UK?
Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the ...
Read More »BBD Perfect Storm tunes up for an EU People’s Vote
Can a perky Christmas tune persuade us to love the EU and push for a second referendum? The People’s Vote campaign thinks so and agency BBD Perfect Storm has risen, somehow, to this rather daunting challenge. We’re the turkeys who ...
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