You never know, if Cadbury had actually run this bizarre ad for Cadbury’s Flake during the last knockings of the successful Kraft bid it might just have frightened off the plastic cheese-makers from Philadelphia. Are these limeys sex-crazed or what, ...Read More »
Reckitt’s Phil Thomas tops UK marketing directors list – but do these people have real power any more?
They do in some places obviously – witness Joel Ewanick’s doings at General Motors. But in the UK these days marketing directors seem to be regarded as disposable, important for a while but unlikely to make it to the top ...Read More »
Cadburys, as we all know, has been taken over by Kraft, and the signs, as we all know as well, aren’t good. Now Phil Rumbol, the man behind the famous ‘Gorilla’ campaign for Cadburys Dairy Milk, is leaving too; because ...Read More »