Tag Archives: phd

Now Unilever decides to review $6bn global media

Media agencies working for Unilever are going to have a rather busier Christmas than they anticipated as the packaged goods giant has decided on another media review just two years after it consolidated North America and Europe into WPP’s Mindshare ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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AKQA steps up challenge to media agencies with new Euro hire Hudson

Indie digital giant AKQA has hired James Hudson from Webliquid as head of media and search for the agency. Hudson, who will head up AKQA’s European media operation, will report to Scott Symonds, global head of AKQA Media. The move ...

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It’s a good time to be 21 for Omnicom’s PHD

Media agency PHD, number two to OMD in the Omnicom media line-up, is celebrating its 21st birthday and, although it’s always been a darling of the UK business press it now seems to be establishing itself as a genuine world ...

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More trouble for MediaCom in the US as CEO Checkeris departs

MediaCom, until recently the jewel in WPP’s media planning and buying crown, seems to be having endless troubles in the US, CEO Doug Checkeris departing in the wake of the loss of the $1.4bn GSK business to Omnicom’s PHD. Here’s ...

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Media shop PHD crashes the big league with $1.4bn GlaxoSmithKline win

By beating incumbent WPP-owned MediaCom, Publicis Groupe’s Starcom and Havas’ Media Planning Group in one of the biggest media account moves of the year. The win (drugs giant GSK is America’s 18th biggest advertiser) is a huge coup for PHD, ...

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UK clients grumble about fees, PHD adds Kraft to Cadbury

Advertiser trade body ISBA’s latest Paying for Advertising report moans about agency profits even as it reports that agency fee levels are still falling. This is according to Campaign which seems to have been given a sneak preview of the ...

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