Tag Archives: pfizer

Money troubles behind Home Depot’s switch from Initiative to Carat

Troubles over money that is as a new lower fees regime in the relationship between Interpublic’s Initiative Media and giant US retailer Home Depot seems to have led to the abrupt switch of its media account to currently all-conquering Carat. ...

Read More »

Food giant Nestle to challenge pharma companies

Nestle is to launch a ‘health science’ division in January, investing an initial $500m in a business which it thinks can bridge the gap between food, health and pharmaceutical products. The move will raise eyebrows in many parts of the ...

Read More »

Nervous times for Carat and Aegis as Pfizer reviews $1.3bn media account

Pfizer is the biggest drugs company in the world, even more so following its $68bn mega-merger with Wyeth last year, and the fifth-largest US advertiser. So when it decided to review its $1.3bn media account there must have been a ...

Read More »