Tag Archives: PepsiCo

Brits win a Grand Prix at last – but it’s the 2011 effectiveness award for last year’s Walkers ad

Not that AMV/BBDO will be complaining, landing the first Cannes Lions effectiveness award for its Gold Lion winner last year for PepsiCo’s Walkers Crisps with an opus starring racing driver Jenson Button. The first 2011 effectiveness awards at Cannes were ...

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Coke and Pepsi, a tale of two English footballers

Coca-Cola became badly unstuck over its deal with Manchester United football star Wayne Rooney when his extra-curricular activities ‘forced’ the company to drop him as the face of Coke Zero. Arch-rival Pepsico meanwhile is profiting mightily from one of his ...

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Nielsen’s last word on the Super Bowl, Doritos wins on recall, VW’s little Darth Vader was the most liked

So there you are, researcher Nielsen confirms USA Today’s viewer poll more or less with Pepsico’s array of brands led by Doritos winning in the recall stakes. Most-liked was VW’s Little Darth Vader ad which, taken together with the doggy ...

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