Tag Archives: PepsiCo

WPP’s Sorrell in buoyant mood as he wheels out £1bn 2011 profits

Chief executive Sir Martin Sorrell was in feisty form as he reported the best set of financial performance figures in years at the world’s largest marketing services company by revenue (full results here). The WPP growth engine is, apparently, firing ...

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Indie duo triumph for Doritos at the Super Bowl

Maybe this crowd-sourcing lark is a good idea after all, it certainly works for PepsiCo’s Doritos. Two Doritos films from indie film makers have topped USA Today’s polls for the most popular ad with the public at the Super Bowl, ...

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Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with ...

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Best ads of 2011: Another tale of Coke and Pepsi

It’s a rivalry that seems as old as the hills now and, in ad terms, Coca-Cola always seems to win although Pepsico, despite its problems with fizzy drinks, is now actually a rather bigger company thanks to things like Doritos. ...

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Lowe seals 51 per cent deal for Australia’s 303

Interpublic’s Lowe & Partners has completed its deal to boost its Australian operations by buying 51 per cent of 303, formerly Australia’s biggest independent agency. The agency will be known as 303Lowe (don’t you wish word spaces would come back?) ...

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PepsiCo and AMV invent Firefingers and Icefist for Doritos Fire launch

PepsiCo and UK agency AMV/BBDO have invented a cartoon duo, Firefingers and Icefist, to promote new Doritos Fire (claimed to be the hottest Dorito yet) and Pepsi Max Citrus Freeze (just the stuff to cool you down afterwards). It’s an ...

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Walkers says it’s business as usual with commercials front man Gary Lineker

Pepsi-owned Walkers has denied reports (including one here) saying that soccer presenter Gary Lineker has been dumped after 16 years as the the brand’s front man. Walkers Marketing Director Miranda Sambles says: “There is no change whatsoever to Gary Lineker’s ...

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Naughty naughty Pepsi attacks Coke by enlisting Santa Claus

Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s. Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the ...

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