Tag Archives: Pepsi

Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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Coke Zero scores with Crispin Porter Battleship ad

Coca-Cola’s Coke Zero ‘Enjoy Everything’ campaign from Crispin Porter+Bogusky has been a strong performer and this latest commercial highlights a tie-up between Coke and forthcoming summer blockbuster movie Battleship (pictured), which stars Rihanna among others. Once again we have aliens ...

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MediaCom’s Europe boss Nick Lawson picks his Desert Island Ads

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

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StrawberryFrog in Brazil goes boss Peralta’s way

Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in ...

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Best ads of 2011: Another tale of Coke and Pepsi

It’s a rivalry that seems as old as the hills now and, in ad terms, Coca-Cola always seems to win although Pepsico, despite its problems with fizzy drinks, is now actually a rather bigger company thanks to things like Doritos. ...

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