Paul Simons
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Advertisers
Paul Simons: is the new marketing model upstream consultants and downstream ad agencies?
Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul…
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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Advertisers
MAA’s Paul Simons 1948-2020
Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was…
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Agencies
Paul Simons: Blue Monday can last the rest of a lifetime in adland – why not plan ahead?
Blue Monday (January 20 this year) is the day when the realities of overspend in December come home to roost.…
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Advertisers
Paul Simons: myths and reality at the Star & Garter
Last week Fallon held a reunion party at the legendary Star & Garter based on a) it has been a…
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Advertisers
Paul Simons: is double vision the issue at M&C Saatchi?
It is never uplifting news to lose a major client and in M&C Saatchi’s case the NatWest loss cannot be…
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Advertisers
Paul Simons: the perils of in-housing and Specsavers
I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful…
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Advertisers
Paul Simons: triumphant John Lewis extravaganza has some home truths for all of us
The latest extravaganza from John Lewis/Waitrose courtesy of adam&eve/DDB I sense has a philosophical thread running through it for both…
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Agencies
Paul Simons: a more modest Cannes this year – perhaps
The various comments regarding the profligacy of Cannes declining seemed far-fetched from our short car journey yesterday evening. We had…
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