Tag Archives: out of home

Barton F Graf 9000 wins new account to make US posters more creative

Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. “Innovation in OOH advertising has made it the place to be ...

Read More »

Jeans is out of OOH agency rapport as IPG slashes costs

Who’d work for a holding company? It’s emerged today that Roy Jeans (left), CEO of Interpublic-owned OOH specialist rapport and recently elevated to the post of global CEO, is leaving the company. Rapport has ambitions to go global having taken ...

Read More »

UK outdoor industry welcomes new Route research

The UK outdoor industry has launched a new research study into viewing levels of posters in the UK called Route which purports to show which posters work best, how and with whom. The research has taken about 12 years to ...

Read More »