Tag Archives: out of home

Kinetic launches new programmatic platform with Bitposter

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

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Brydon and Craze go as OOH body Outsmart cuts back

Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and ...

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Havas rolls out new global OOH digital network Adcity

Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and ...

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blowUP media gets bigger with MaxiPoster ad towers

2016 is sure to see more consolidation in the media sector and German-owned European giant poster market leader blowUP media is kicking things off by buying B.A.B. MaxiPoster Werbetürme which has 12 high-visibility towers near Germany’s most frequented autobahns, with ...

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