Tag Archives: open your world

Will James Bond actor Daniel Craig really star in Heineken commercials?

He might do as Heineken is claiming that its new deal with the James Bond franchise owners will include Daniel Craig’s ‘participation’ in Heineken’s ‘Open your world’ campaign from Wieden+Kennedy Amsterdam (Heineken has just extended its 15-year sponsorship deal). The ...

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This is a bit better from Mother as it pitches Stella against Heineken’s ‘open your world’

Stella Artois is trying desperately to recapture its decades-old position as a premium lager and new agency Mother has been going down the Lowe & Partners route by emphasising its ‘Frenchness,’ even though it’s Belgian (or was). Heineken’s ‘open your ...

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Mother signs film director Wes Anderson for Stella

It makes a change from Lowe’s scenes from Provence but Mother’s fashion-based approach to advertising Stella seems more like a statement of what it’s not (faux tradition) than a particularly compelling statement for the product. Here are some new pyrotechnics ...

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Euro RSCG and BBH take a hit as $400m Heineken lines up Publicis and Wieden+Kennedy to pitch for global account

Heineken its shuffling its agency deck once again, this time calling a global pitch between Publicis and Wieden+Kennedy, the biggest agencies for Amstel and Heineken respectively. The new move means that Heineken agencies Euro RSCG in the US and Bartle ...

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