Tag Archives: omnicom

Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards campaign of 2017

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

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Tax and account losses hammer Omnicom

Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results for 2017. Net income fell 27.4 per cent in Q4 to $254.4m from $350m the year before, which the company ...

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Testing times for AMV: Camelot reviews and Mercedes goes

AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom boss John Wren or BBDO supremo Andrew Robertson could have made the party). A bit of an anticlimax and since ...

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Ex Coca-Cola client Wendy Clark takes global reins at DDB

Wendy Clark has replaced Chuck Brymer as president and CEO of Omnicom’s DDB – Brymer becomes chairman. Which won’t surprise anyone as Clark (below), who joined DDB as North America boss from a top marketing position at Coca-Cola in 2016, ...

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Now Mars reviews $1.4bn global media

Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US) currently with WPP’s MediaCom for planning, Publicis’ Starcom for most of the buying and Omnicom’s OMD for other bits. Mars ...

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