Tag Archives: omnicom

WPP’s Sorrell, Omnicom’s Wren and Interpublic’s Roth get together to talk about talent – and completely miss the point

Well there they all were at the 4As conference of advertisers and agencies in the US talking about ‘talent’ and why agencies no longer seem to be able to attract the brightest and the best. But it was all about ...

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Omnicom signs data sharing deals with AOL, Microsoft and Yahoo

Omnicom has signed what it calls ‘sensible collaborative agreements’ with AOL, Microsoft and Yahoo to, among other things, share online data. The deals, which follow a similar agreement with Google last year, will give Omnicom’s agencies the ability to target ...

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WPP makes £851m – does this herald a golden decade of marketing and advertising?

All the biggies – WPP, Omnicom, Publicis Groupe and Interpublic – have now reported their 2010 revenue and profits and it’s pretty much the same message: a big bounceback for traditional advertising (as against all this new-fangled digital stuff), especially ...

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