It’s quite tough in the Champion’s League of consumer goods companies at the moment as the likes of Unilever, Procter & Gamble, Colgate-Palmolive and Reckitt Benckiser struggle with higher input prices and price-conscious consumers, particular in stagnating Western Europe. Anglo-Dutch ...
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It’s two from WPP versus one from Omnicom in the shoot-out for HSBC’s $600m global account (according to Campaign) with incumbent JWT and Grey up against BBDO spearheaded by the UK’s AMV/BBDO. Despite the numerical disadvantage you’d have to make ...
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The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a ...
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He might be, Boserup (left) is joining GroupM (which oversees WPP’s four big media agencies) as global CEO GroupM Trading tasked with aligning trading activities in each of the agencies. Not just that, but he joins after 17 years at ...
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