Tag Archives: omnicom

Will new FXB ad exchange be the revenue winner Facebook is searching for?

In terms of increasing its ad revenue it might be. Facebook is launching Facebook Ad Exchange (FXB) a real-time ad exchange similar to those already employed by Google and Yahoo. The system allows marketers to bid in real time to ...

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AMV/BBDO leads Omnicom charge for Plan International charity and female rights

Plan International, which supports young girls’ right to an education, seems the charity of the moment and UK agency AMV/BBDO is launching a multi-media campaign, ‘She’ll Learn,’ during the build-up to the first UN-recognised International Day of the Girl. AMV, ...

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