Tag Archives: old spice

Dreamworks spoofs Old Spice for Puss in Boots animated blockbuster launch

Wieden+Kennedy’s celebrated Old Spice ad ‘The man your man could smell like’ for Procter & Gamble may have scooped every film award going – including the Cannes Grand Prix in 2010 – but you can tell the campaign has really ...

Read More »

P&G turns to Old Spice guys Wieden+Kennedy to revive iconic soap brand Ivory

And Ivory certainly is iconic if you’re from Procter & Gamble: it’s one of the company’s most venerable products, dating from 1879, and the reason why P&G’s huge HQ in Cincinnati is sometimes called ‘Ivory Towers.’ For all that, Ivory ...

Read More »

Is the best Nokia and its agencies can hope for a ‘Swatch’ solution?

Once all-conquering companies come and go and they do so quicker these days. One-time world mobile leader Nokia looks set to be the latest. Nokia failed to notice, or respond to, the smartphone phenomenon and has been skewered by Apple ...

Read More »

All-conquering Old Spice limbers up for Cannes with D&AD awards haul

You can’t win the Cannes Lions Film Grand Prix two years’ running with the same campaign can you? If you can Wieden+Kennedy Portland’s Old Spice campaign (‘the man your man could smell like’) will give it a good shot as ...

Read More »

Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon. It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line ...

Read More »

Consumers seem to think the Old Spice pin-up isn’t an actor

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

Read More »