Tag Archives: ogilvy

Here’s a diverting print campaign for the Lexus RX hybrid from Ogilvy & Mather Panama and Argentina, the kind of eco-enthusiasm we can all endorse. Copywriter (with tongue firmly in cheek) was Marcela Parcheco, art director Alan Wesley. MAA creative ...

Another big ripe plum has fallen into Ogilvy London’s lap courtesy of its WPP parent, British Airways (mostly from BBH, below) hard on the heels of Vodafone and Walgreens Boots Alliance, three creative accounts with a combined media billing of ...

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to ...

Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be known that thsese would not be confined to ...

Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth world economy finally hitting the big holding companies? Over the past decade the likes of WPP, Omnicom, Publicis Groupe, Dentsu ...

Italian telecoms operator Wind ventures into the sticky waters of mobile phone etiquette with this new film from Ogilvy Milan, proposing that some things are experienced better without the aid of a mobile lense. Which is pretty rich coming from ...

Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in. ...