Tag Archives: ogilvy

WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died ten years later aged 88. My guess is he stepped down from the leadership role once he had banked the ...

From time to time I think the wider advertising world shoots itself in both feet, mostly due to self importance reasons. The current trend of the ‘chief’ prefix to job titles is the latest. This is spreading like a forest ...

Venerable tonic brand Schweppes has somewhat belatedly come back to life – presumably due to the impact of FeverTree and all those other new rivals – and here’s its latest wheeze, the “dress for respect.” A slinky outfit fitted with ...

Not entirely sure why Philips is fretting about our intake of fruits and vegetables but here it is, lining up three Ogilvy agencies headed by Amsterdam, with an amusing take on how we’d start paying attention to the stuff if ...

As my friend George Parker of Adscam might put it, David Ogilvy will be spinning ‘neath the turf of Château de Touffou, whence he escaped the not-so-tender clutches of WPP. Ogilvy UK’s new CEO Michael Frohlich, who used to head ...

It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s ...

Ogilvy has chosen its EMEA PR boss Michael Frohlich (below) to replace Annette King as head of all its UK operations. King left last year to become Publicis Groupe’s first UK country manager (she was last spotted somewhere on gardening ...

FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office. Lawson’s last role was at ...

New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the ...