Tag Archives: ogilvy

British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...

Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake ...

It’s all change at WPP’s Ogilvy this year and now the WPP network has made another bold move by appointing Ogilvy India chairman Piyush Pandey (below) as its new global CCO. Pandey succeeds Tham Khai Meng who left under a ...

I see that Madison Avenue pioneer – and pithy commentator on its Mad Men doings – Jane Maas has died at 86. We’ve reported on her various books and observations here and the New York Times gives her the obit ...

WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent ...

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...

Much kerfuffle about a memo from WPP financial controller David Barker imposing a hiring freeze on the embattled group’s agencies, hardly a surprise as WPP as battling falling sales and revenues. Apparently WPP was planning to hire about 2,000 people ...

More downsizing is afoot at Ogilvy UK with all staff being offered voluntary redundancy. The agency says this is because it wants to be “transparent” about the changes being made under new group CEO Michael Frohlich which have already seen ...

London agency WCRS is having its best year for decades but, it emerges, owner Engine is planning to consign it to history in another one of those mystifying agency shake-ups aimed at persuading clients they’re getting more from less. Engine, ...