WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died ten years later aged 88. My guess is he stepped down from the leadership role once he had banked the ...
Read More »Paul Simons; why too many chiefs indicates the triumph of self importance over purpose
From time to time I think the wider advertising world shoots itself in both feet, mostly due to self importance reasons. The current trend of the ‘chief’ prefix to job titles is the latest. This is spreading like a forest ...
Read More »Schweppes tackles club gropers with the “dress for respect”
Venerable tonic brand Schweppes has somewhat belatedly come back to life – presumably due to the impact of FeverTree and all those other new rivals – and here’s its latest wheeze, the “dress for respect.” A slinky outfit fitted with ...
Read More »Ogilvy trio put more fruit into Philips
Not entirely sure why Philips is fretting about our intake of fruits and vegetables but here it is, lining up three Ogilvy agencies headed by Amsterdam, with an amusing take on how we’d start paying attention to the stuff if ...
Read More »Ogilvy loses itself in a never never land of a thousand chiefs
As my friend George Parker of Adscam might put it, David Ogilvy will be spinning ‘neath the turf of Château de Touffou, whence he escaped the not-so-tender clutches of WPP. Ogilvy UK’s new CEO Michael Frohlich, who used to head ...
Read More »Perrier revisits Goude’s celebrated lion for new “fines bulles”
It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s ...
Read More »PR boss Frohlich takes charge at Ogilvy UK
Ogilvy has chosen its EMEA PR boss Michael Frohlich (below) to replace Annette King as head of all its UK operations. King left last year to become Publicis Groupe’s first UK country manager (she was last spotted somewhere on gardening ...
Read More »Ex-Anomaly MD Lawson for FCB Inferno, Biscard adds to Ogilvy Paris digital
FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office. Lawson’s last role was at ...
Read More »NZ Police play recruiting for laughs in Ogilvy campaign
New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the ...
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