Tag Archives: ogilvy

Schweppes tackles club gropers with the “dress for respect”

Venerable tonic brand Schweppes has somewhat belatedly come back to life – presumably due to the impact of FeverTree and all those other new rivals – and here’s its latest wheeze, the “dress for respect.” A slinky outfit fitted with ...

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Ogilvy trio put more fruit into Philips

Not entirely sure why Philips is fretting about our intake of fruits and vegetables but here it is, lining up three Ogilvy agencies headed by Amsterdam, with an amusing take on how we’d start paying attention to the stuff if ...

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Perrier revisits Goude’s celebrated lion for new “fines bulles”

It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s ...

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PR boss Frohlich takes charge at Ogilvy UK

Ogilvy has chosen its EMEA PR boss Michael Frohlich (below) to replace Annette King as head of all its UK operations. King left last year to become Publicis Groupe’s first UK country manager (she was last spotted somewhere on gardening ...

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Ex-Anomaly MD Lawson for FCB Inferno, Biscard adds to Ogilvy Paris digital

FCB Inferno has hired former Anomaly MD Richard Lawson as its new managing director, replacing Sharon Jiggins who moves to EVP client services looking after its government clients including Sport England and the Home Office. Lawson’s last role was at ...

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NZ Police play recruiting for laughs in Ogilvy campaign

New Zealand’s police are on a recruiting drive to make the country the safest place in the world. So their boys and girls in blue have teamed to create what agency Ogilvy calls the “most entertaining recruitment ad” in the ...

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