Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog ...
Read More »Ogilvy staff protest Customs and Border Protection work
Ogilvy employees are protesting – vociferously – about the agency’s work for the US Customs and Border Protection agency, blamed for separating children from their parents at border “facilities”. This is said to have led to the deaths of seven ...
Read More »Vodafone tries 50 shades of red to launch 5G offer
It’s nice of Vodafone to bring back Virgin Airline’s foxy red cabin crew – sorry, they haven’t, it’s the ’50 shades of red’ you can see in the background. The big mobile operators are now embarking on their new 5G ...
Read More »Cantona joins anniversary space race for Kronenbourg
Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and ...
Read More »Does Ogilvy need to take a moral stand on CPB border work?
WPP’s Ogilvy finds itself in hot water over a video produced for the US Customs and Border Protection agency (CPB) showing the (allegedly) civilised facilities in its Tucson facility. Ogilvy has a contract with the CPB worth a purported $12m ...
Read More »David exodus from Ogilvy shows problems holding companies have retaining creative talent
One of WPP’s better ideas in recent years was to form David, an Ogilvy offshoot named after founder David Ogilvy. But all isn’t well: David Miami MD and global COO Paulo Fogaca is off to join David founders Juan Javier ...
Read More »More changes at WPP’s Ogilvy as it searches for former glories in new clothes
WPP’s US sales are heading south and CEO Mark Read has blamed this roundly on the performance of his creative agencies. Ogilvy is the biggest of these and global CEO John Seifert has been shuffling the deck chairs, becoming interim ...
Read More »Pols and Mecklenburg set up new agency Truth & Spectacle
Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy” called Truth & Spectacle, named after an observation by legendary film director Stanley Kubrick. Mecklenburg, a former MD of agency ...
Read More »Ogilvy raises its creative bar with Sipsmith’s Mr Swan
Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really good ad. Now it has one for Sipsmith Gin, one of the countless new artisan gin brands on the UK ...
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