Tag Archives: ogilvy

Miles Young quits Ogilvy and WPP for academe

If there’s anyone running one of WPP’s networks who looked a credible successor to Sir Martin Sorrell as ultimate boss it’s Miles Young, boss of Ogilvy & Mather. But Young, 61, has announced he’s stepping down to become warden of ...

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Ogilvy muscles in on Coca-Cola media pitch

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

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Dove’s invitation to ‘choose beautiful’ is simplistic

More from Dove, this time courtesy of Ogilvy Chicago which is inviting women to ‘Choose Beautiful’ by deciding whether or not to pass through the ‘beautiful’ door or the ‘average’ one. But surely these aren’t the only two options. And ...

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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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Unilever rolls out anti-hunger corporate TV campaign

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

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Droga5’s latest for Diet Coke lacks fizz

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

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Ogilvy travels interestingly for award-winning Expedia

Never quite got round to this last week but Ogilvy London’s global campaign for travel outfit Expedia, ‘Travel Yourself Interesting,’ is indeed an interesting one; perhaps the agency’s biggest success alongside Dove’s ‘Real Beauty Sketches (which mostly hails from Brazil).’ ...

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Ogilvy blasts its way to Cannes first day top spot

Cannes 2014: Ogilvy, which swept the board at last year’s Cannes Lions with over 100 of them (unseating BBDO as top network in the process) has got off to a flying a start with London’s Ogilvy One winning the Direct ...

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