Tag Archives: ogilvy

Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. ...

New Ogilvy London CEO charlie Rudd has hired Mick Mahoney (below) – a former colleague from BBH days – as London CCO. Mahoney was ECD at RKCR/Y&R to 2015 and also creative head of Havas in London. He replaces Gerry ...

Ogilvy & Mather lifer John Seifert (left), currently North America chairman and CEO, has taken over from Brit Miles Young as CEO of WPP’s biggest agency network. Young is going off to be warden of his alma mater New College ...

Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new ...

On reporting Charlie Rudd’s new appointment as CEO of Ogilvy and Mather this morning MAA also pointed out there has been quite a trend of BBHers struggling when they leave BBH and get the top job somewhere else. Hmm, that ...

Ogilvy & Mather UK has hired BBH COO Charlie Rudd (left) as its new CEO, replacing Cheryl Giovannoni who left last month. Rudd was MD of BBH UK from 2008 to 2014, when he was moved to COO, “leading collaboration” ...

Another watery tale: this time it’s Eric Cantona pretending to swim the English Channel for Kronenbourg. My friend George Parker at Adscam asks if this, LeBigSwim, is the best beer campaign to date. Well there’ve been some crackers – Heineken ...

Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that ...

Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by ...