Tag Archives: ogilvy

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

First it was Dave Trott Now it’s another advertising legend that I’m going to spend a blog sucking up to. Last week I went along to the Admap 50th Anniversary party, where Rory Sutherland was one of the guest speakers. ...

Is fizzy drink/soda advertising going the same way as booze? Here’s Droga5’s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say ...

Never quite got round to this last week but Ogilvy London’s global campaign for travel outfit Expedia, ‘Travel Yourself Interesting,’ is indeed an interesting one; perhaps the agency’s biggest success alongside Dove’s ‘Real Beauty Sketches (which mostly hails from Brazil).’ ...

Cannes 2014: Ogilvy, which swept the board at last year’s Cannes Lions with over 100 of them (unseating BBDO as top network in the process) has got off to a flying a start with London’s Ogilvy One winning the Direct ...

Digital agency Decoded’s Cannes Oracle, which uses machine learning to predict the likely results at next week’s Cannes Lions, is one of the brighter wheezes of the year. And today, among other predictions, it gives WPP a 77 per cent ...

Burger King has a new line-up of clients – CMO Axel Schwan and senior VP global brand marketing Fernando Machada – and the latter seems to have been the driving force behind the appointment of South America-based Ogilvy offshoot David ...

Ogilvy staffers keen to cuddle up to their bosses this coming Christmas will know where to go now – Tiffany & Co, the celebrated jeweller. Ogilvy New York and Paris have won the brand, still best-known for the Truman Capote ...

That’s a shame, I thought for a moment that the UK’s Advertising Standards authority had joined the slim ranks of those brave enough to show former footballer Eric Cantona the red card (Eric is not a man to mess with). ...