Tag Archives: ogilvy

Eric Cantona’s Channel promise for Kronenbourg

Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that ...

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Miles Young quits Ogilvy and WPP for academe

If there’s anyone running one of WPP’s networks who looked a credible successor to Sir Martin Sorrell as ultimate boss it’s Miles Young, boss of Ogilvy & Mather. But Young, 61, has announced he’s stepping down to become warden of ...

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Ogilvy muscles in on Coca-Cola media pitch

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

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Dove’s invitation to ‘choose beautiful’ is simplistic

More from Dove, this time courtesy of Ogilvy Chicago which is inviting women to ‘Choose Beautiful’ by deciding whether or not to pass through the ‘beautiful’ door or the ‘average’ one. But surely these aren’t the only two options. And ...

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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

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Unilever rolls out anti-hunger corporate TV campaign

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

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