Tag Archives: ogilvy

Vodafone, whose last two agencies were WPP stablemates RKCR/Y&R and Grey, is moving its £50m UK creative account to WPP’s Ogilvy. Vodafone began talking to agencies late last year, letting it be known that thsese would not be confined to ...

Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth world economy finally hitting the big holding companies? Over the past decade the likes of WPP, Omnicom, Publicis Groupe, Dentsu ...

Italian telecoms operator Wind ventures into the sticky waters of mobile phone etiquette with this new film from Ogilvy Milan, proposing that some things are experienced better without the aid of a mobile lense. Which is pretty rich coming from ...

Those technopolists are everywhere and it clearly hasn’t escaped their attention that India is rapidly becoming the most desirable of growth markets. A new GroupM report today says it’s the fastest-growing media market worldwide and US companies are piling in. ...

Someone at Ogilvy has remembered that what we now call German shepherd dogs were once known as Alsatians (because they came from Alsace, maybe) and the supercharged mutts are the heroes of the latest instalment of Kronenbourg’s Eric Cantona campaign. ...

New Ogilvy London CEO charlie Rudd has hired Mick Mahoney (below) – a former colleague from BBH days – as London CCO. Mahoney was ECD at RKCR/Y&R to 2015 and also creative head of Havas in London. He replaces Gerry ...

Ogilvy & Mather lifer John Seifert (left), currently North America chairman and CEO, has taken over from Brit Miles Young as CEO of WPP’s biggest agency network. Young is going off to be warden of his alma mater New College ...

Sir Martin Sorrell, big data’s biggest fan, will love this one. Don’t know if he’s a Bob Dylan fan but the great troubadour makes his biggest ad appearance so far, debating his song lyrics with IBM’s Watson in a new ...

On reporting Charlie Rudd’s new appointment as CEO of Ogilvy and Mather this morning MAA also pointed out there has been quite a trend of BBHers struggling when they leave BBH and get the top job somewhere else. Hmm, that ...