Tag Archives: ogilvy

Another watery tale: this time it’s Eric Cantona pretending to swim the English Channel for Kronenbourg. My friend George Parker at Adscam asks if this, LeBigSwim, is the best beer campaign to date. Well there’ve been some crackers – Heineken ...

Eric Cantona’s back in Ogilvy’s campaign for Kronenbourg 1664, this time promising – online only – to swim the English Channel if 10000 ‘supporters’ agree that Kronenbourg is the best beer in the world. Which isn’t setting the bar that ...

Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by ...

If there’s anyone running one of WPP’s networks who looked a credible successor to Sir Martin Sorrell as ultimate boss it’s Miles Young, boss of Ogilvy & Mather. But Young, 61, has announced he’s stepping down to become warden of ...

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

More from Dove, this time courtesy of Ogilvy Chicago which is inviting women to ‘Choose Beautiful’ by deciding whether or not to pass through the ‘beautiful’ door or the ‘average’ one. But surely these aren’t the only two options. And ...

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number of young ‘hunger activists’ to tackle world hunger. This is the US version, in tandem with Feeding America. There’s a ...

First it was Dave Trott Now it’s another advertising legend that I’m going to spend a blog sucking up to. Last week I went along to the Admap 50th Anniversary party, where Rory Sutherland was one of the guest speakers. ...