Tag Archives: nokia

Interpublic and Octagon buy entertainment agency FRUKT Communications

Interpublic has bought London-based FRUKT Communications to work alongside its sports and entertainment company Octagon. FRUKT was founded in 2001 and has worked for Coca-Cola, Southern Comfort, Diesel, Nokia and Starwood Hotels among others. It specialises in creating entertainment ideas ...

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IBM came back from the grave, Kodak never will

The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the ...

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Big vote of confidence for W+K London as Portland HQ makes Neil Christie and Ian Tait partners

It’s been something of an annus mirabilis for Wieden+Kennedy London as the recently high-flying agency has seen the departures of biggest account Nokia (with attendant ten per cent redundancies) and the Guardian, one flagship account, Honda, cut back in the ...

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AKQA and Wieden+Kennedy lead London agency digital boom

One of the many things the ad business ought to thanks the late Steve Jobs for is Apple’s invention of the iPad. This and its thousands of attendant apps is proving a mighty boon in turbulent economic times. When specialist ...

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Here’s Nokia’s Microsoft-fuelled answer to iPhone – and a decent debut from surprise agency Inferno

One-time world mobile phone leader Nokia has a lot of catching up to do after abandoning its Symbian smartphone technology in favour of a deal with Microsoft and its new Windows ‘Mango’ rival to iPhone and Android. It also abandoned, ...

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Google’s buying Motorola, will Microsoft respond by buying Nokia?

It might as well, former Microsoft executive Stephen Elop’s rescue plan for Nokia (still the world’s biggest mobile maker) depends entirely on Microsoft’s Windows 7 phone technology to power a new but belated generation of smartphones. Google’s $12.5bn agreed deal ...

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Wieden+Kennedy UK signs off in style after parting with £80m Nokia

Wieden+Kennedy’s protracted parting with Nokia has been a messy affair; reports (denied by W+K) that the mobile phone part of the business was going to Saatchi & Saatchi and then the smartphone account going to marketing agency Inferno which led ...

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