Tag Archives: nike

Jeff Kling departure from W+K illustrates new poser for agencies

Star creative directors have always wanted to try their hands outside the comfort zone of ad agencies so Jeff Kling’s departure as european creative director at W+K Amsterdam (Wieden & Kennedy to most of us) should be no surprise. In ...

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Adidas switches global ad account to Sid Lee – who the hell is Sid Lee?

Well it’s a Montreal-based agency whose principals Bertrand Cesvet, chairman, Eric Alper, strategist, and Tony Babinski, creative director, have a long relationship with entertainment phenomenon Cirque de Soleil and now work their magic for, among others, Adidas. And it’s quite ...

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Adidas leapfrogs Nike in World Cup stakes – but is it all balls?

Well in Adidas’ case it seems to be, with its controversial Jabulani ball accounting for much of the online buzz that has allowed it to overtake ‘ambush’ marketer Nike as the most recognised sport brand. Adidas is an official sponsor ...

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Wieden’s Old Spice retro ad smells sweetest at Cannes

Well we should all be pleased that the Grand Prix in the film section at Cannes went to a good old-style commercial for what is certainly an old-style brand, Old Spice. I’m not sure this is such a great commercial ...

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FIFA crisis as World Cup sponsors miss out

The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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