Tag Archives: nike

Adidas wants an ad agency to kill Nike in 2014

Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the ...

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JWT boss Bob Jeffrey quizzes Facebook sales chief Carolyn Everson

It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers. At least they’ll respond to JWT’s call the next time the account’s up (or the first time, ...

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Why £11.2bn of the UK’s £16bn adspend is wasted

According to the Advertising Association 2011 ad expenditure in the UK will be circa £16 billion. So a client spending £1.6m in 2011 will account for 0.01% of all advertising. Makes you think harder about what is and isn’t effective, ...

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London creative star Matt Follows heads to Clemenger BBDO Sydney

British freelance writer and director, and former award-winning copywriter, Matt Follows is joining Clemenger BBDO Sydney as a creative director under ECD Paul Nagy. Follows, who won a Cannes Gold for British Airways at M&C Saatchi and a D&AD pencil ...

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Adidas and Nike battle could turn Olympic athletes into Shoeless Joes

‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting ...

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Wieden+Kennedy Amsterdam and the BBDO network top Gunn Report’s 2011 honours list

The Gunn Report has finished its computations of the highest-scoring agencies, networks, countries etc on the worldwide awards circuit in 2011. Wieden+Kennedy Amsterdam is the best performing agency for the first time and BBDO the best performing network for the ...

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