Tag Archives: nielsen

Rupert Murdoch’s worst friend Michael Wolff takes over at Adweek

His actual title is editorial director, which can mean a lot or hardly anything at all, but Michael Wolff, Rupert Murdoch’s recent biographer, is the new big signing for e5 Global Media (where do they get these names from?) which ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Forget about Greece and the Eurozone, think East

Which, of course, under pressure, just about everybody in the US or Europe has been told for years, but we don’t really believe it do we? But the latest Nielsen Global Consumer Confidence survey shows that consumers are feeling pretty ...

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Owners plan $21bn sale of market researcher Nielsen

The six private equity owners of market research giant Nielsen are planning an IPO (initial public offer) of the firm they bought a couple of years ago for $10bn for between $17bn and $21bn. This is a mightily optimistic bet ...

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