Tag Archives: nielsen

WPP loses out to Nielsen in bid for brain research company NeuroFocus

Do you remember the ‘hidden persuaders’ and ‘subliminal advertising’ scares of the 1950s and 1960s? Well obviously you don’t (and neither do I but we’ve all all read about them). But the two behemoths of the research world want to ...

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WPP’s Eric Salama moves in to shake up big market research buy TNS

Eric Salama, chairman and CEO of WPP’s giant research business Kantar, is also taking over from Pedro Ros as CEO of TNS, the research company WPP bought for £1.1bn in the summer of 2008. Ros, a TNS lifer, is becoming ...

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Nielsen’s last word on the Super Bowl, Doritos wins on recall, VW’s little Darth Vader was the most liked

So there you are, researcher Nielsen confirms USA Today’s viewer poll more or less with Pepsico’s array of brands led by Doritos winning in the recall stakes. Most-liked was VW’s Little Darth Vader ad which, taken together with the doggy ...

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Procter & Gamble takes over from UK government as top 2010 ad spender

Procter & Gamble was the UK’s biggest ad spender in 2010 with £195m, a whopping increase on the £158m it spent in 2009 according to Nielsen figures for the Daily Telegraph. Next comes BSkyB on £168m, up from £151m and ...

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Glasses Direct leads UK online traders’ rush to advertise on TV

It’s been a bumper year for TV advertising in the UK with revenue up between 15 and 20 per cent over 2009. Interestingly online companies are taking more of the top spots according to Nielsen, accounting for ten of the ...

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Good news for Murdoch from Nielsen figures on paywall take-up

Good news at last for Rupert Murdoch and his team at News Corp with research firm Nielsen reporting that 362,000 people in the UK are forking out to access the content behind the Times and Sunday Times paywall. It’s no ...

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