Tag Archives: nielsen

Nielsen and WPP’s GroupM combine for TV and online research juggernaut

Nielsen is the world’s biggest research operation, chiefly through its giant US TV contract, while WPP owns Kantar, the second-placed researcher. WPP also owns numerous media agencies under the GroupM banner. So both friends and foes will be intrigued (and, ...

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Can anyone catch AMV/BBDO in the UK? Maybe fast-rising BBH can

A lot of people would tell you that it matters not a jot who is the biggest agency in any country, ranked by media billings. Creative agencies don’t spend the media money and, in the YouTube age, fees don’t necessarily ...

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VW’s new effort shows how hard it is to get expensive Super Bowl ads right

Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30 per cent increase on the previous season. ITV chief executive Adam Crozier can only gaze upon the 2012 London Olympics slots ...

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FMCG ad slowdown tips Europe back into recession territory

Despite an overall increase of 5.7 per cent in global terms, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continue to impact the advertising industry, according to Nielsen’s ...

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Nielsen bids for online research dominance, plans roll-out to UK

Neilsen, which remains number one in the global research business thanks to its contract to measure US TV, is aiming for the the same dominance in online with a new service that measures online display ad ratings. The new service ...

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Booming TV leads 8.8 per cent global ad surge

The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 ...

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