Tag Archives: nielsen

Ad spending in Greece and Spain to drop by €6.3bn

Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK’s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, ...

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Indian government wades into NDTV/WPP TV audience dispute

It does seem rather strange that TV audience measurement in India – a pretty large country with a billion or so people – takes place in just 8,000 homes. This, according to broadcaster NDTV, means it’s far too easy for ...

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Nielsen and GroupM ride to Facebook’s rescue with online campaign ratings

With Facebook’s share price in an 11 per cent freefall (when I last looked), thank goodness for OCR. That’s what I say. And maybe it’s the mantra nervous Facebook investors should be chanting, too. OCR? No not Optical Character Recognition, ...

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