A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially costly reasons – so NHS England is trying to give the programme a lift with ‘Ribbon Dancer’ (toilet rolls) from ...
Read More »A growing challenge for advertisers and agencies: matching the ads to the (iffy) product
If you’re an agency what do you do with a product or service that’s a complete lemon? (Not a DDB/VW lemon obviously.) It’s hardly a new issue but one that’s more pressing these days as consumers (of everything from food ...
Read More »Wavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the heels on travel booking service Trainline last week. It also won Amazon’s Audible account globally, making it the best performing ...
Read More »NHS back in the market for nurses with MullenLowe
The UK’s NHS seems to lurch from crisis to crisis no matter how much money is thrown at it. Now it’s running out of nurses as we head into another virus-ridden winter. MullenLowe, recently re-appointed to the main ad account, ...
Read More »MullenLowe’s back for UK government Covid campaign – will they ever go away?
We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...
Read More »NHS tiptoes around vaccination in new MullenLowe work
MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...
Read More »NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine with ...
Read More »MullenLowe steps up to NHS recruitment drive
In the UK we need more doctors and nurses – we seem to be good at building more emergency Nightingale hospitals but not at staffing them – so agency MullenLowe is back in the saddle for the nation’s health service ...
Read More »MullenLowe’s latest for NHS presents male nursing as a lifestyle choice
All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male ...
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