Tag Archives: News International

Exclusive! Outside Organisation’s Alan Edwards on why the UK PR business still needs the tabloids

Forget Max Clifford, The Outside Organisation’s Alan Edwards is the doyen of the populist PR world. Edwards began his career in the music business (like Clifford), acting for the likes of Sir Paul McCartney and David Bowie before broadening Outside’s ...

Read More »

In Britain the Sun comes out every day – really

Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it ...

Read More »

Former Y&R boss McLennan lands new hot seat at News Corporation

Out of the frying pan into the fire you might say for Hamish McLennan who resigned as boss of WPP-owned Y&R last year and has now taken a new role, developing ‘global brand partnerships,’ for crisis-stricken News Corporation. McLennan, an ...

Read More »

Has Sun owner Rupert Murdoch shot himself in the foot with his MSC inquisition?

One of the many bizarre aspects of the crisis in News Corporation’s UK newspaper business News international is the way the giant company, one of the world’s biggest and hitherto most successful media organisations, has got every big decision wrong ...

Read More »

Now Sorrell scores £28m News International in another closed WPP pitch

This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s ...

Read More »

New free magazine Scout London targets capital’s entertainment market

Print is enjoying an unexpected revival in some quarters of the UK, especially London, although it’s usually not the kind you pay for (to the dismay of many traditional publishers). Now another free publication, Scout London is planning to hit ...

Read More »