Tag Archives: new logo

Apple goes back to the future with new logo

In the absence of a new big thing, Apple has gone back to improving an old thing – its foundation Mac computer – at this year’s Worldwide Developers Conference with lots of new hardware and software for its range of ...

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Kellogg’s revamps with ‘Let’s make today great’

Brand owners rather than brands are becoming the stars in 2012 with Procter & Gamble emerging from its Cincinnati fastness to feature in its own ads, Unilver continuing its high profile sustainability programme and others like PepsiCo trying to make ...

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New Gap logo is trashed to death by Facebook fans

Preppy fashion stalwart Gap seems to be enjoying a new lease of life and North America president Marka Hansen had the bright idea of inviting Gap fans on Facebook to comment on its new logo by New York-based Laird & ...

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