The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts is the only one of Sainsbury’s current roster to have made the shortlist against Mother and VCCP. It already handles ...
Read More »Nationwide creative and CX goes to New Commercial Arts
Nationwide has surprised absolutely no-one in awarding its creative account and customer experience business to New Commercial Arts (Paddy Power would have closed its book when NCA resigned substantial Halifax to pitch for it.) New Nationwide marketing boss Catherine Kehoe ...
Read More »New Commercial Arts debuts for Nando’s in major brand makeover
Nando’s is embarking on an ambitious brand spruce-up via New Commercial Arts, smarter restaurants and a new brand campaign, ‘This must be the place.’ The first features (very briefly) Arsenal player Bukayo Saka and a group of friends, one of ...
Read More »VCCP pulls out of Nationwide pitch
Incumbent VCCP has pulled out of the Nationwide pitch after working on the account for eight years. VCCP says: “We have had the privilege of working with Nationwide for around 8 years and are incredibly proud of the work we’ve ...
Read More »New Commercial Arts wins broadband challenger CityFibre
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman Sachs. It claims to be the UK’s largest independent full fibre infrastructure platform, aimed at homes and businesses, schools, hospitals ...
Read More »Halifax returns to adam&eveDDB, New Commercial Arts in frame for Nationwide
The 2023 account merry-go-round has emerged with a vengeance (not before time some long-=suffering readers might think) and now Halifax has joined in with the account moving back to adam&eveDDB after departing to New Commercial arts, the agency formed by ...
Read More »Halifax goes behind closed doors in latest NCA ‘It’s a people thing’ campaign
Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s moved on to a 7.13pm thing, showing an assortment of homes behind supposedly closed doors at that hour – in ...
Read More »Hyundai, Motorpoint and AutoTrader rev up for the New Year car wars
Innocean is the (more or less) in-house agency for Hyundai, which seems to be selling bucket loads of cars (maybe a smaller bucket in these straightened times) and it’s back with a nice spin: you don’t actually pronounce Hyundai as ...
Read More »Lionsgate+ gets off to spectacular start with adam&eveDDB
Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds. like a naff old video game – with adam&eveDDB and other agencies within Omnicom’s DDB on the case. So we ...
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