New Commercial Arts
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Advertisers
Nationwide aims at younger market in NCA’s latest Dominic West ad
Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy –…
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Advertisers
WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Advertisers
PHD increases grip on Sainsbury’s media business
EssenceMediacom X is the GroupM/WPP media agency formed as an alternative to big brother EssenceMediacom so the group can handle…
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Advertisers
NCA joins election party for MoneySuperMarket
With a surprise UK General Election set for July 4 brands and agencies will be diving on the bandwagon, whether…
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Advertisers
Alzheimer’s Society takes over entire town with UK’s biggest hyper local OOH campaign
The campaign for Dementia Action Week begins in Blackpool and features 75 unique contextual executions by New Commercial Arts across…
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Advertisers
Out of Home gladiators: Sainsbury’s, Waitrose and Dassault Systèmes
With money still pouring into online (75% of UK ad expenditure, 60% plus worldwide) and TV ad budgets consequently limited,…
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Agencies
MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every…
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Advertisers
Nationwide takes battle against big banks to debanked Windsor
Undeterred by. a volley of complaints to the ASA, Nationwide and agency New Commercial Arts is doubling down on its…
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Advertisers
Sainsbury’s makes first big move in supermarket cost of living wars
Sainsbury’s has its new populist hat on in the first (non-Christmas) campaign from New Commercial Arts, positioning the brand for…
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