Tag Archives: New Commercial Arts

Here’s the eagerly-awaited New Commercial Arts debut for Vodafone, the global creative account it won hard on the heels of opening in the UK last year. With a new brand positioning – naturally – ‘Humanity and Technology – Together We ...

As we’ve said before the golden triangle for a new UK agency is a bank, a price comparison site and a a retailer, three substantial accounts that are usually free of international complications. New Commercial Arts already has a bank ...

In case anyone doubted it New Commercial Arts, the London agency founded by adam&eve’s James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman, is now a big player – winning UK price comparison site ...

Halifax, one of the biggest UK banks, has a new chief customer officer in Lloyds Banking Group’s Catherine Kehoe, a shiny new ad agency (and customer experience agency) in New Commercial Arts and a bold new promise to “create a ...

At some stage soon we’ll have the tricky task of choosing our agencies of the year from a (mostly) battered and (maybe) reduced field. The criteria usually are business performance and creative work, which in themselves are getting harder to ...

We all expected something special from New Commercial Arts – the new agency from adam&eve founders James Murphy and David Golding with former BBH creative Ian Heartfield and Wunderman Thompson’s Rob Curran – but winning Vodafone’s global creative in a ...

The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated donated media value to date of US$40m. This makes it comfortably the world’s biggest all-format digital Out of Home campaign ...

The Out of Home industry – via trade body the World Out of Home Organization – is orchestrating its efforts to recover from the ravages of Covid-19 with a massive global digital OOH campaign from recently-appointed creative agency New Commercial ...

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 ...