Tag Archives: New Commercial Arts

Lions Gate Entertainment is rebranding its streaming offer Starzplay outside North America as Lionsgate+ – not before time, Starzplay sounds. like a naff old video game – with adam&eveDDB and other agencies within Omnicom’s DDB on the case. So we ...

Not On The High Street is trying to turn itself into an all-year resource, as opposed to traditional “gifting occasions,” in the debut campaign from New Commercial Arts. The new theme is ‘Celebrate Life.’ Not On The High Street – ...

UK supermarkets have a big fight on their hands as the cost of living peaks (we hope) with massive energy price rises coming through in October. Discounters Aldi and Lidl, who seemed to have been contained, will presumably make further ...

Royal Enfield motorcycles, a global brand, are now made in Chennai, India although the name harks back to the days when the north London suburb engineered all sorts of stuff, not least Lee Enfield rifles. It was one of New ...

New Commercial Arts has won some interesting (and substantial) accounts since it was formed at the height of the pandemic but none quite as interesting as Redefine Meat, purveyors of plant-based protein including 3-D printed steaks. The Israel-based company, which ...

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

Paramount is launching its streaming service Paramount+ in the UK and has picked New Commercial Arts to handle the launch. NCA beat Who Wot Why, VCCP and The Brooklyn Brothers inj a pitch handled by AAR. Paramount+ launches in the ...

It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s won chicken chain Nando’s. Nando’s has flitted around various ad agencies for not very ...

London newbie New Commercial Arts is hitting its stride now, a blockbuster with Judi Dench for MoneySuperMarket and now its Alzheimer’s Society debut in Dementia Action Week. The line is: “It’s not called getting old it’s getting ill,” underlining that ...