New Commercial Arts
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Advertisers
Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG…
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Advertisers
Nationwide and New Commercial Arts in shock split
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency…
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Advertisers
New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some…
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Advertisers
Nationwide aims at younger market in NCA’s latest Dominic West ad
Nationwide is the creative jewel in New Commercial Arts’ crown and the agency – now part of WPP’s Ogilvy –…
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Advertisers
WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Advertisers
PHD increases grip on Sainsbury’s media business
EssenceMediacom X is the GroupM/WPP media agency formed as an alternative to big brother EssenceMediacom so the group can handle…
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Advertisers
NCA joins election party for MoneySuperMarket
With a surprise UK General Election set for July 4 brands and agencies will be diving on the bandwagon, whether…
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Advertisers
Alzheimer’s Society takes over entire town with UK’s biggest hyper local OOH campaign
The campaign for Dementia Action Week begins in Blackpool and features 75 unique contextual executions by New Commercial Arts across…
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Advertisers
Out of Home gladiators: Sainsbury’s, Waitrose and Dassault Systèmes
With money still pouring into online (75% of UK ad expenditure, 60% plus worldwide) and TV ad budgets consequently limited,…
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