It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s won chicken chain Nando’s. Nando’s has flitted around various ad agencies for not very ...
Read More »New Commercial Arts debuts for Alzheimer’s Society
London newbie New Commercial Arts is hitting its stride now, a blockbuster with Judi Dench for MoneySuperMarket and now its Alzheimer’s Society debut in Dementia Action Week. The line is: “It’s not called getting old it’s getting ill,” underlining that ...
Read More »MoneySuperMarket backs Judi Dench and £1 billion savings in New Commercial Arts blockbuster
Someone’s come up with a scheme to abate the cost of living crisis at last – not the hapless UK government or the Bank of England (both of whom seem to be sleepwalking into a recession) – but MoneySuperMarket and ...
Read More »New Commercial Arts expands in the right direction
These days running an agency isn’t as straightforward as it used to be. New Commercial Arts, the agency formed by adam&eve founders James Murphy and David Golding received some stick in certain quarters for being “four white men” (Murphy and ...
Read More »New Commercial Arts debuts for Alzheimer’s with nameless England football shirts
New Commercial Arts kicked off its relationship with the Alzheimer’s Society with the launch of a “nameless shirt” as part of the charity’s partnership with the Football Association. England players wore nameless shirts for the second half of the friendly ...
Read More »New Commercial Arts wins alcohol-free Lucky Saint – “official beer of Dry January”
New Commercial Arts was won premium alcohol-free beer Lucky Saint and is launching it as Alcohol Change UK’s “official beer of dry January,” with a major Out of Home campaign targeting commuters on Clear Channel and Ocean Outdoor sites around ...
Read More »From the MAA Archive: Murphy, Golding and Heartfield debut New Commercial Arts
And it proved to be quite a debut in 2020, winning Halifax, MoneySupermarket and chunks of Vodafone and Sainsbury’s (among others) in pretty short order, as well as recruiting Rob Curran from Wunderman Thompson to head up CX. Now NCA ...
Read More »New Commercial Arts debuts for Sainsbury’s Habitat
Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ ...
Read More »New Commercial Arts voyages to India for Royal Enfield global launch
Our screens are awash with what my friend Jerry Judge terms “running footage,” usually for electric cars but here’s a new one – a classic motorbike “reborn.” It’s another debut from New Commercial Arts whose raft of new business is ...
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